Chief Executive Officer
Cherrill Farnsworth is an influential national expert on changing healthcare regulations. Farnsworth regularly advocates radiology management and reform before the Centers for Medicare and Medicaid Services and other congressional and regulatory bodies. KPMG Peat Marwick and Ernst & Young have awarded her their prestigious Entrepreneur of the Year Award, and the National Association of Specialty Health Organizations has named her “Most Influential in Specialty Health.” Farnsworth sits on several boards, including that of the American Association of PPOs, and Vital Decisions. Further, she is active in Women Business Leaders in Health Care. Farnsworth has led HealthHelp to listing by Inc. as one of the nation’s 5,000 fastest growing private companies for eight years since 2000.
Dr. Gupta brings over twenty years of health care entrepreneurship and management, business and product strategy, and IT experience to HealthHelp. As part of his healthcare entrepreneurship ventures, he helped launch four portfolio companies with a new product vision in the areas of health care incentives, social gaming mechanics for health and wellness, tele-medicine, and concierge (prepaid) medicine. Dr. Gupta is most notable as the Founder President, and COO of CareGain, a leader in consumer-directed health care and health savings accounts (HSAs), which was first acquired by Fortune 500 company Fiserv and subsequently acquired by PayFlex/Aetna. Following the CareGain acquisition, Dr. Gupta served as the Executive Vice President of Healthcare Strategy for Fiserv Health until its acquisition by United Healthcare. Also, he Co-founded Neuvis, where he led health care solutions in the pharmaceutical and HIPAA compliance spaces, until its acquisition by Rational Software/IBM. Dr. Gupta attended a radiology residency at the Mallinckrodt Institute of Radiology, Barnes Healthcare/Washington University, completed an internship at Beth Israel Deaconess/Harvard Medical School, and received his M.D. and bachelor’s degrees from Boston University.
Chief Medical Officer
Dr. Deshmukh most recently served as the senior medical director of clinical operations at BlueCross BlueShield of Florida, a position he held for almost six years. Prior to Florida Blue, he spent nearly seven years working at Cigna with his most recent position being national senior medical director for complex and specialty case management. While at both positions, Dr. Deshmukh focused on improving medical operations management and enhancing programs to provide patients with the highest quality of care.
Dr. Deshmukh is currently an assistant professor of internal medicine at the University of Central Florida, a position he has held since February 2013. Additionally, he serves on the board of directors for the Duval County Medical Society in Jacksonville, Florida, and is a member of the Patient-Centered Outcomes Research Institute’s Advisory Panel on Rare Disease. He earned a medical degree from Delhi University and a Masters of Public Health degree from Johns Hopkins Bloomberg School of Public Health. He is board certified in internal medicine and is a Certified Physician Executive (CPE).
Chief Information Officer
Mark Conroy has over thirty-five years of engineering experience in providing high-technology solutions utilizing a very diverse background in both computer hardware and software disciplines. Having spent the last 28 years working exclusively for start-up companies, Mark has keen insight into navigating the Information Technology landscape and arriving at the most cost-effective and risk-mitigated engineering solutions. During his 15-year tenure at HealthHelp, he has built an information technology platform that is innovative, secure and robust.
Prior to joining HealthHelp, Mr. Conroy co-founded ESX Engineering where he served as vice president of a fast-paced health-care and Internet-oriented information technology consulting firm. Prior to Joining ESX, Mr. Conroy served as the director of Software Development and Engineering for Physix, a leading provider of physician-workflow software. Mr. Conroy is native to the Houston, Texas, area where he attended the University of Houston College of Technology.
Executive Vice President of
Sales and Marketing
Todd Shoe brings thirty years of national sales management and marketing experience to HealthHelp. He has established senior level relationships at nearly every major health plan within the United States and has been associated with a collection of the nation's largest organizations including CVS Health, Johnson & Johnson, and Bristol-Myers Squibb. His experience includes managing all sales functions including licensee/ partner relationships, account management, financials, and marketing analysis and coordination. His proﬁciency with pipeline management and developing disciplined sales reporting tools and processes led to proﬁtable selling including turnaround/startup ventures.
Mr. Shoe has held positions as Vice President Business Development with CVS Health; Vice President Client Services and New Business Development with Goebel Marketing Associates (Johnson & Johnson); and senior level Sales and Business Development positions with Bristol-Myers Squibb. Mr. Shoe's efforts have led to corporate achievement awards across three industries winning the President's Award at both CVS Health and Kayser-Roth Corporation, and as Achievement Award Winner at Bristol-Myers Squibb. Mr. Shoe is a graduate of the University of North Carolina at Charlotte with a bachelor's degree in business administration.
Vice President of Operations
Todd Silmon joined HealthHelp in 2012. With over 18 years of experience in operations management, he has overseen as many as 500 employees. Prior to joining Healthhelp, Mr. Silmon served as Enterprise Workforce Planning Manager for Thermo Fisher Scientific and was responsible for achieving industry-best service for several domestic and international contact centers. He has a proven track record for increasing operational effectiveness, driving efficiency through workforce optimization, and developing staff.
Mr. Silmon has been responsible for all aspects of contact center operations. He has also engaged in multiple Voice of the Customer (VOC) initiatives resulting in customer retention and service-level consistency while reducing operating cost. Mr. Silmon received his B.S. degree from the University of Houston – Downtown. Throughout his career he has been principally engaged in managing metrics-orientated operations designed to produce best-in-class service.
Vice President of Clinical Services
Debra Rembert has over twenty-five years of experience in the healthcare industry as a nurse, educator and researcher. Her expertise is in oncology and medical education, as well as health economics and informatics. Ms. Rembert joined HealthHelp in January 2015 after leaving her position as senior director of health economics outcomes research/clinical support for McKesson Specialty Health. Previous to that, she spent nearly five years as the director of medical education for U.S. Oncology. Ms. Rembert was on the faculty of UT Houston Health Science Center School of Nursing from 1996 to 2007, and spent 15 years as a nurse and educator in hematology oncology at Texas Children’s Hospital. Ms. Rembert has a BSN from Houston Baptist University and an MSN in Oncology/Education from the University of Texas Health Science Center at Houston. She subsequently completed the nurse practitioner program at UTHSC and was selected for the leadership in adolescent medicine (LEAH) program at Baylor.
Vice President of Strategy and Development
Chris Sullivan brings over fifteen years of sales, marketing, and operations experience to HealthHelp. He has extensive experience with healthcare plans including considerable work in government relations, development, and Medicaid policy and contracting. Prior to his role at HealthHelp, Mr. Sullivan served as the Executive Director of Operations and Strategy for a national health plan. He was responsible for overseeing all strategic planning, operations, client relations, finance, network development, contract negotiations, implementations, and marketing to ensure positive health outcomes, cost containment, and market expansion throughout the US and Puerto Rico. Early in his career he also worked for US Senator Wayne Allard handling healthcare policy issues.
Prior to his current role, Mr. Sullivan served as the Executive Director of Strategy & Development for HealthHelp overseeing all of the business development initiatives. Now as the Vice President of Strategy and Development, Mr. Sullivan is responsible for leading product and sales development, developing strategic partnerships with healthcare organizations, and leading cross-functional teams. Mr. Sullivan completed his Masters of Business Administration from Colorado State University.
Vice President of Information Technology
Kim Roberts has over twenty-five years of Information Technology and software management experience across multiple industries. Before joining HealthHelp, Ms. Roberts served as a Product Manager & Software Analysis Manager for real estate title company, Stewart Transaction Solutions. Ms. Roberts also held positions at Stewart Title, ESX Engineering, an Internet-oriented information technology consulting firm, Physix, a leading provider of physician-workflow software, and EyeSys Technologies, a leading innovator of corneal topography devices. In addition to these positions, Ms. Roberts also co-founded and managed a self-funded software company that developed and released 5+ software applications. Ms. Roberts received her BBA in Marketing from Stephen F. Austin State University and is a Certified Business Analysis Professional (CBAP).
Vice President of
Tammy Stokes has over twenty-five years of Information Technology and process management experience and knowledge related to systems development, EDI and data analytics. Her expertise is diversified and yet very focused on supporting business objectives and process improvements. Some of her greatest professional strengths are that she has proven capabilities in managing complex system architectures as well as providing both analytical and technical support to drive operational efficiencies while achieving customer satisfaction.
Before joining HealthHelp, Tammy served in a variety of Business and Data Analyst roles in the oil and gas industry at American Exploration, EOG Resources, Weatherford and Nabors Drilling. Joining HealthHelp in 2006, Tammy has served in increasing leadership roles as manager, director and now vice president of Technical Implementation. Her primary responsibilities are ensuring that HealthHelp’s clients and operational systems and processes are implemented successfully.
Mrs. Stokes received her BBA in Computer Information Systems from the University of Houston – Downtown.
Vice President of Products
Nicole Pardo is a medical technology innovator and healthcare business expert with a fourteen plus year record of success and accomplishments in the healthcare and life science industry. Nicole was trained as a physician at El Bosque University, Bogota-Colombia. She holds both a Master in Health Care Management and a Master in Business Administration from Globe University/Minnesota School of Business. She is an Alumni of University of Minnesota Medical Devices Center Fellows Program where she helped develop multiple projects in the areas of cardiovascular, neurology, infectious diseases, urology, pulmonology and endosurgery, which resulted in more than 50 invention disclosures, 10+ patent applications and one startup company: Remind Technologies Inc. where she served as CEO between 2012 and 2015 and continues to be involved as part of the Board of Directors.
Dr. Pardo is an expert business consultant with focus on healthcare quality metrics, innovation/technology, and business development all together as ways to improve quality of care for different patient populations. She has experience bridging the gap between inventors, scientist, product development and the business executives to provide solutions in the form of health care innovation (health IT, medical devices, biotech, etc.) to solve unmet patient, provider and payer's needs.
Dr. Pardo is currently an Adjunct Assistant Professor at the Health Promotion and Community Health Sciences, School of Rural Public Health, Texas A&M Health Science Center, College Station, TX.
Nicole joined HealthHelp in August of 2015 as Director of Quality Improvement Programs.
Executive Director of Human Resources
Mr. Ripley has over thirty years of Human Resources experience across a broad spectrum of business industries, including healthcare. Prior to joining HealthHelp, he served as a consultant providing clients with strategic direction in HR, benefits, and payroll with a focus on business process solutions, change management, governance, and operations. Most recently he consulted for KPMG, where he assisted with business process engagements, contract reviews/remediations and strategy/design for service delivery.
Prior to his consulting work, Mr. Ripley worked for the pioneer HR outsourcing firm Exult, which was acquired by Aon Hewitt. In addition, Mr. Ripley has extensive experience in HR management in a variety of industries including construction materials, retail, and financial services. Mr. Ripley also ran his own successful recruiting/consulting company for a number of years. He holds a bachelor’s degree from Washington College in Baltimore, Maryland.
Executive Director of
Medical Economics and Informatics
Gary Smith leads HealthHelp’s medical economics and informatics team, to which he brings fifteen years of analytics and research experience. At HealthHelp, Mr. Smith developed the innovative ProCard provider scoring and network rationalization analytic tool, which includes many HEDIS and HEDIS-like quality-based metrics. Prior to joining HealthHelp, Mr. Smith served as the director of health care informatics at TennCare, where he developed and implemented a data warehouse that improved reporting capabilities, timeliness, and quality and developed TennCare’s claims-classification system, which improved reporting consistency and speed. Mr. Smith has published six papers in peer-reviewed publications, all related to cancer. He has a master’s degree in economics from Vanderbilt University and a master’s degree in finance from Loyola College.