Cherrill Farnsworth
President and Chief Executive Officer

Ms. Farnsworth is an influential national expert on changing health care regulations. In addition to founding HealthHelp—her sixth entrepreneurial venture—she regularly advocates radiology management and reform for numerous health care associations, the Medicare Payment Advisory Commission (MedPAC), and the Centers for Medicare and
Medicaid Services.

Ms. Farnsworth founded the National Coalition for Quality Diagnostic Imaging Services (NCQDIS), a grassroots association focused on preserving Medicare reimbursement for radiology’s technical component, and she has testified before the House Ways and Means Committee and the Senate Energy and Finance Committee. She is a member of the National Quality Forum (NQF), which was formed by the U.S. Senate in response to the Institute of Medicine’s report on medical mistakes. She serves on the boards of the American Association of PPOs (AAPPO), Solis Women’s Health, and Pinto Partners, a Houston-based private equity fund. Ms. Farnsworth also has served on the faculties of the Radiologic Society of North America (RSNA) and the American Healthcare Radiology Administrators (AHRA) and is on the editorial advisory board of Imaging Economics and Advanced Imaging.

Ms. Farnsworth is nationally recognized for her achievements in the business world. Under her progressive leadership, HealthHelp, was listed by Inc. as one of the nation’s 500 fastest growing private companies and was named to the Houston 100, a list of her home city’s fastest growing companies. She also received the KPMG Peat Marwick High Tech Entrepreneur of the Year Award and the Ernst & Young Entrepreneur of the Year Award.

Ms. Farnsworth graduated magna cum laude from Butler University and has served on its business school’s board of trustees.